Lifevantage is not just another supplement MLM from Utah

LifeVantage is an MLM direct selling company that manufactures and distributes nutritional supplements, specializing in Nrf2 science.

LifeVantage manufactures, markets, distributes and manages the sales.

The company began with a retail model in 2003 but switched over to a direct sales and multi-level marketing model in 2009. The President and CEO is David Brown, former CEO of Metabolife. The company headquarters is based in Sandy, Utah.

Sign-up Cost: $50

Global Revenue: $214 Million

The Good: There are currently 6 different bonuses for independent distributors. The company offers interactive training modules with a personalized learning experience.

The Bad: In 2012 there was a recall on Protandim products. Before the company switched over from the retail model to the direct sales model it had 2 different lawsuits filed against them.

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Products

LifeVantage provides nutritional supplements that promote healthy living. Currently there are only 8 items available to purchase. The company’s main product Protandim was developed by Dr. Joe McCord, who was awarded the Elliot Cresson Medal from The Franklin Institute.

Protandim is a Nrf2 synergizer that has been validated by peer-reviewed studies conducted at some of the countries most respected research institutions.

Axio is a brain performance product that provides long-lasting energy without the dreaded crash and burn.

Axio comes in regular and decaf, although it is not coffee. 1 box contains 20 packets of either the regular, which is Green Grape flavored or the decaf that comes in Red Raspberry. All you have to do is add the contents of the pouches to water and drink. The ingredients provide long-lasting power, heightened concentration and sharper focus.

PhysIQ contains four items: Cleanse, Probio, Fat Burn and Protein Shake. You can purchase these items separately or together in the system pack. All of these supplements are designed to aid in weight management.

True Science is Life Vantages skin care system. They produce an Ultra Gentle Facial Cleanser, Lotion, Eye Corrector Serum, Micro-lift Serum and Anti-Aging Cream.

The last item on the list is Canine Health. 30 chewable tablets specifically formulated to reduce oxidative stress using the same Nrf2 activation as Protandim. Canine Health also supports canine joint function, flexibility and mobility.

Customers are offered a 20% off discount if they sign up for the auto ship program. Products can only be purchased by distributors or by distributor referrals, which can make them hard to come by. There is no product pricing available on the official site.

Opportunity

The LifeVantage Compensation Plan is designed to help independent distributors start up their business, provides a quick return on investments and allows you to earn long-term residual income. There are currently 6 different bonuses that are paid, both, weekly and monthly. The company also provides business training to help distributors understand the company, products and how to establish a strong foundation.

The Good

Not only can distributors generate an income through commission and bonuses, but LifeVantage provides interactive training modules through the virtual Vantage University. Distributors receive hands on training through sponsors and company hosted events and conventions.Preferred customers receive a 20% off discount on product purchases by enrolling in the auto-ship program.

The company has an excellent reputation for paying its distributors on time and according to the commission structure. Life vantage currently has a B- rating with the Better Business Bureau and a 3 star rating with Glass Door, which you can read here, (1)

The company’s products have been tested and scientifically proven to work. The items have been tested at several different universities and institutes. The scientist that works with the company has received an outstanding award for his work. LifeVantage has been operating for over a decade.

The Bad

Before LifeVantage switched from the retail model over to the direct selling model the company had a lawsuit filed against them from a competitor company Zrii.

LifeVantage had to pay $400,000 to Zrii. Zrii filed the lawsuit claiming that LifeVantage had conspired with its executives in order to take over the company, if they couldn’t take it over they said they would ruin it. CEO David Brown never admitted to any interference but was still required to pay up.

A separate lawsuit was filed by a former distributor Burke Hedges for breaching the payment contract, which resulted in the company owing Hedges $350,000. There has been one recall on the product Protandim for the possible contamination of small metal fragments, which was later resolved.

Recap

LifeVantage is an MLM nutritional company that originally started out using the retail sales model. The products are designed to support and improve overall health in humans and canines. The company currently has a good rating with the Better Business Bureau although it is not accredited.

LifeVantage offers a 30 day refund on all unopened products. The product pricing cannot be found on the official website, however it can be found elsewhere. The products can only be purchased by distributors or through a distributors referral, which can make the items hard to find.

Even though there are 6 different bonuses independent distributors can earn, the average commission tends to be on the low end. Distributors must maintain a PV of 100 or more in order to remain an active member. If your PV is down for too long you will be terminated.

There has been two lawsuits filed against the company and in both cases the company lost the fight, resulting in a total of $750,000 being paid out by the company to both parties combined. In 2012 the company had to recall their Protandim product due to traces of metal fragments which was later resolved. There have been no other legal or recall incidents to date.

The company has been in the business for over a decade and continues to generate an annual global revenue of over $200 Million.

The outlook of the company seems to be positive. But, they gotta compete against the masses – probably a good 100 other supplement network marketing companies out there.

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