Rebranding is an MLMs best friend when it comes to PR tools.
Bioceutica products used to be none other than…the controversial Trump Vitamins.
Even Donald Trump jumped from this sinking ship. Have they recovered and have I been involved along the way?
This video explains everything:
Make sense? Either way, here’s the full review on Bioceutica.
Overview
Bioceutica was founded in 1997 out of Danvers, Massachusetts.
Some preliminary research shows that Bioceutica originally came out of the Trump Network.
The Trump Network came from Ideal Health, another nutritional company that licensed the Trump name to make themselves famous. Trump enthusiastically backed the vitamins, becoming the face of the company’s new direct selling endeavors.
The Trump Network sold a slew of nutritional supplements and in-home urine tests designed to provide users a picture of their health. Not surprisingly, none of the products had any real science to back up their health claims, and the company came under fire from courts and the FTC for that reason. [1]
Eventually the company lost steam due to criticism and reportedly was facing bankruptcy. Trump bailed, and it was purchased in 2012 by Bioceutica. Candace Keefe became their new CEO, and although she has her work cut out for her, she’s certainly not without qualifications.
Keefe is the former vice president of Arbonne and former CEO of Apriori Beauty. Her vision for Bioceutica is pretty broad – it covers “health and wellness, nutrition, weight loss, personal care, human and sustainable energy”. She appears to be rebranding the company, shying away from being known as just another nutritional MLM by calling Bioceutica a “lifestyle brand” and giving it the new slogan “life without limits”. [2]
When it comes down to it, aside from a change in name and leadership, it’s hard to say how the company is really all that different from Trump Network.
How much does Bioceutica cost?
Basic membership costs $89 for the start-up kit. There’s an annual renewal fee of $47.
You can also choose one of the following optional starter kits:
- The Personal IC Kit: $299
- POP START Ingenious Cosmeceutical Color Starter Kit: $339
- The Business IC Kit: $499
In order to stay active, you need to maintain a minimum of 100 PV per month.
Products
Although they’ve tried to rebrand as a lifestyle company, the majority of their products are still nutritional and weight loss based products.
PrivaTest
Bioceutica still sells the same in-home PrivaTest that got The Trump Network into trouble – red flag. From what I can see, there hasn’t been any additional research and development going into the product to improve it, either.
This is an in-home urine test that is supposed to analyze your biochemistry and tell you everything you need to know about your personal nutritional needs. It’s used to determine what kinds of products you should be purchasing from Bioceutica.
This test is not FDA approved, and there’s really no evidence to suggest that it’s legit. Basically sounds like you’re paying them to tell you to buy more stuff from them.
My Vitamins RX
After you take the PrivaTest, Bioceutica claims to figure out exactly what kind of nutritional needs your body has. They use this information to create a custom blended nutritional formula for your body, which they sell to you at almost $100/month in the form of custom nutritional supplements called My Vitamins RX.
However, a number of customers have reported finding out that their “custom blend”, super expensive My Vitamins RX supplements listed out the exact same ingredients as other people’s My Vitamins RX supplements, despite them having very different medical histories and nutritional requirements.
Some of their other popular products include…
- Silhouette Solution MetaReset: for metabolism and weight loss
- Intuitiv by Nature: skin, body, and hair care
- Luminous: “ingenious cosmeceutical color” (if you put enough long, nonsensical words in the title, people will assume it works, right?)
Benefits
Their products claim to improve your health, and some specifically claim to aid in weight loss and improve skin conditions. However, there is no scientific research to back these claims.
Side Effects
There have been no adverse side effects reported with Bioceutica products.
Opportunity
Retail Commissions
For your first $200 in Cumulative Personal Retail Volume (personal sales), you get 15% commission. After that, you get commission according to the following rubric:
- $1-$99: 20%
- $100-$299: 25%
- $300-$799: 30%
- $800: 35% + $50 bonus
Team Commissions
Once you build up a team of recruits, you get 7-11% total commission on your team bonus volume, depending on your rank. Ranks are as follows:
- District Managers must achieve $200 in Cumulative Personal Retail Volume each month plus $1,200 in Group Retail Volume.
- Area Managers must achieve $1,000 in Cumulative Personal Retail Volume each month plus $5,000 in Group Retail Volume.
- Regional Managers must achieve $3,000 in Cumulative Personal Retail Volume each month plus $15,000 in Group Retail Volume.
Team commissions look like this:
- District managers get 7% on Levels 1-3
- Area Managers get 7% on Levels 1-3 and 4% on Level 4
- Regional Managers get 7% on Levels 1-3, 4% on Level 4, and an extra 4% on their entire group down to the next Regional Manager
The company also offers leadership, rank, and generational bonuses of 4-5%.
Overall, it’s a pretty solid, straight forward compensation plan that offers decent commissions.
Recap
The company has turned itself around since its run-ins with the FTC and bankruptcy, and their new CEO seems to be up for the task of growing sales. However, it’s been a few years, and nothing mind-blowing has happened at Bioceutica yet.
Their compensation plan is pretty good. Commission rates are around average, but it does a great job at being simple and transparent while a lot of MLMs don’t.
Unfortunately, their products aren’t so transparent. Most of them look like your run-of-the-mill nutrition MLM products, but the in-home biochemistry tests and custom supplements are borderline bogus.
If you’re okay with selling highly questionable products and spending hours recruiting other people to do the same, you might be able to make some money off this company while it’s still around.
But if you like automated ways to build passive income, there are better ways.
(and you can trash those old MLM habits, too)
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