You know the old 80/20 rule? The idea that 80% of your success comes from only 20% of your efforts?
Basically, most of your work is a waste of time. This is especially true in the internet world, where affiliate marketers and bloggers and start-ups are more common than teenage girls at a Justin Beiber concert, and even more basic…almost none of them are making a decent living.
Hacking the 80/20 rule isn’t so easy.
There’s one internet marketing genius who knows how to make nearly everything his entrepreneurial hand touches turn to bitcoins: Russell Brunson, the guy who started ClickFunnels. It’s not an MLM per say, but it is all about making money online.
Does this mean I’m involved?
This video explains everything:
Make sense? Either way, here’s the full review on ClickFunnels.
Overview
If you’ve ever worked in digital marketing, you probably know who Russel Brunson is. He’s one of a handful of people who have revolutionized internet marketing as of late.
Dude has endorsements from Richard Branson and his company name slapped right on the side of one of Branson’s planes. [1]
Pretty badass, but do his products exist to help you get rich, or to help you help him get more rich?
Before ClickFunnels, Brunson wrote Dotcomsecrets, a book on internet marketing that was a total game changer and sold over 26,000 as an Amazon bestseller. [2] Overall, people found his advice super useful. The book has hundreds of reviews, almost all 5-stars.
His latest endeavor, a sales funnel software company called ClickFunnels, is blowing up. It already has over 12k users and has done over $63 million in sales. [3]
Huffington Post called it one of 15 best post-launch tools to grow your start-up. [4] Entreprenuer Magazine named it one of 9 business tools for working smarter instead of harder. [5]
Basically, Brunson has been brilliant at making money online for a while, but he was spending way too much time making sales funnels. He createdClickFunnels to solve that problem.
It seems to be getting ‘er done.
The program has been recommended on Forbes by an entrepreneur who scored 25,000 subscribers in 30 days using a landing page he created with ClickFunnels in only 15 minutes. [6]
Not only did he score a massive amount of subscribers, but his conversion rate is even more impressive…
Throughout that 30 days, he managed to get 185,000 people to his landing page. 25,000 converted. That’s a 13.5% conversion rate. [7]
The average conversion rate for landing pages? 2.35%. No joke. [8]
So, not only does he have 25,000 subscribers that he can now monetize, but he has a landing page that can keep bringing conversions in at almost six times the rate of your average landing page.
Product
Simply put, ClickFunnels is a sales funnel software. In exchange for a monthly payment, the software saves your business time and money.
According to their website, you can save over $1,000 per month using this software by not having to purchase web hosting, landing page software, designers, programmers, etc. It’s a bit of an overestimate, but with everything it includes, it probably does save you some money.
The basic membership costs $97/month and includes the following:
- Website Hosting
- Landing Page Software
- Email Autoresponder Software
- Split Testing Software
- 20 Sales Funnels
- 100 Pages
- 20k Visitors
The premium membership costs $297/month and includes all of the above, plus:
- Unlimited Funnels
- Unlimited Domains
- Unlimited Pages
- Unlimited Traffic
- Backpack, an affiliate tracking software that helps you figure out how much to pay your referral partners
- Actionetics, a custom smart action funnel software that includes a custom autoresponder, custom follow up sequences via email, text message, and more.
Either way, they offer a 14-day free trial period, so you can find out for yourself whether or not the product is worth it. [9]
The software is secure. You don’t have to install anything, and you never have to pay for updates.
There are also no contracts – the subscription fee is a month to month fee, so you can cancel at any time. You will lose all your data if you cancel, but you can download a csv file of all your contacts and members, so you won’t lose their info.
Pros
The interface for their landing pages is a thing of beauty, as you can see from browsing their own website. Super simple, really engaging. It’s easy to see why their landing pages convert so well.
It’s got drag-and-drop functions, so it’s pretty easy to use even if you’re a non-techie.
Even though the templates are simple, they’ve got enough customizability to cover pretty much any basic need. You’ve got a lot of different funnels at your disposal, first of all: membership funnels, best seller book funnels, launch funnels, webinar funnels, physical product funnels, brick and mortar store funnel, and the network marketing funnel.
You can also include webinar registrations, opt-in forms, videos, and integrate the software with your current mailing and checkout systems. Clickfunnels integrates with Mailchimp, Salesforce, ConvertKit, Stripe, ClickBank, JVZoo, and more. [10]
This makes the software good for both beginners, who don’t need to know a single line of code to build professional funnels and landing pages, and more advanced internet marketers, who have better things to do than spend hours upon hours building sales funnels.
Cons
ClickFunnels software may save you time and increase your effectiveness, but that doesn’t mean it’s going to do all the work for you.
The truth of the matter is that you can have the most beautiful landing page in the world with an insane conversion rate but it doesn’t mean a thing if you can’t drive traffic. A website with a 100% conversion rate and 0 visitors gets you, well, nothing.
Driving traffic is the real meat and potatoes of internet marketing. Having solid landing pages and high conversion rates is only secondary.
Remember the success story above? The guy with 25,000 subscribers? Well, he had to get 185,000 people to visit his landing page first.
Nothing passive about that income.
On top of that, even after you get the traffic and the conversions, you still have to have either a solid product or service to sell, or a means of consistently monetizing your subscribers, if you want to make your profit sustainable.
It’s also a risky bet. Even though the data you host with them is yours, if you choose to cancel your membership or they go out of business, you’re essentially screwed.
Recap
ClickFunnels is a great tool if you specifically need a more effective sales funnel for a business you’ve already spent a good amount of time growing.
You’re going to be working long days no matter how perfect your sales funnel, and if you don’t already have extensive knowledge in internet marketing, the rest of your business will suffer.
If you’re more or less starting from scratch and looking to get rich quick, this is not your answer.
—
I’m not a ClickFunnels hater at all. In fact, there are a lot of great things about this company. But as far as money making opportunities go, it’s just not sustainable.
If you like automated ways to build passive income, there are better ways.
(and you can trash those old MLM habits, too)
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