Is Qivana poised to make $1 billion?

Qivana is little health & wellness MLM with big dreams.

Operating out of Provo, Utah (shocker), they’ve only been around since 2009, but their goal is to become the 15^th direct sales company in history to pass one billion dollars in annual sales.

Does this mean I’m involved?

This video explains everything:

Make sense? Either way, here’s the full review on Qivana.

Overview

Top 15 direct selling company of all time? It’s going to be a long road for them. But according to Mark Yarnell, author of You First Year in Network Marketing who teamed up with a Harvard Business School PhD to teach a certificate program on the subject for 18 years, Qivana is in a good position to follow in the footsteps of the 14 MLMs who have done it in the past. [1]

That’s a pretty solid endorsement to have. Still, doesn’t mean they’ll make it.

After only a year in business, their annual revenue in 2010 was at $5 million, and they already had 12,000 distributors. Now, they’re doing over double that at $11 million in annual revenue. [2] [3]

Not bad, but a long, long ways from a billie.

Qivana was founded by a team of 5 MLM vets with years of top-level experience.

Derek Hall is their CEO, and he’s also served as CEO of…well, pretty much every MLM out there. No joke, dude was CEO of Nature’s Way, Botanicals International, Integrative Therapeutics, Unigen USA, and Univera.

Rodney James handles their marketing, and he was Director of Product Marketing for health & wellness giant XanGo. He also worked for VM Direct and NuSkin.

Devin Glazer, in charge of their financials, also served in top-level finance positions at both XanGo and Novell.

Justin Banner was a VP and XanGo, as was Craig Johanson, and they both also worked in branding and marketing at Tahitian Noni International. Now they help head branding and market testing at Qivana. [4]

It’s no surprise that there’s some overlap. MLM can get pretty incestuous when you’ve been around for a while. But 4 out of 5 execs all worked at high levels for XanGo? That’s a clear pattern. And given the success XanGo has seen, it’s not a bad pattern to find yourself in.

Qivana’s popularity is ranked #190 out of 855 MLMs according to search terms at MLM Rankings. In their defense, they haven’t been around long. But the first couple years are crucial in generating buzz, and Qivana really hasn’t done it yet. [5]

They also place a heavy focus on recruitment and market their products as some kind of miracle cure for 100 different ailments. While this is par for the course in nutrition MLMs, they’re really going to have to do something different if they want to make it to the top.

Products

Qivana has a range of nutritional and beauty products that they claim are “world-class” and backed by science and research.

Apparently, rather than hiring an internal team of researchers and product developers, they work with third-party researchers, universities, and scientists to create their products.

QORE System

This is their flagship product line based around “The Immortality Herb”.

Sounds a little wacky. The herb was rated one of the ten most important tonic herbs, but that was back in 1991 at an obscure traditional medicine conference in China. [6]

The herb has 4x the nutritional content of ginseng. It’s designed to help you age well and reduce signs of aging, but it doesn’t just target your appearance. It helps with your digestive system, inflammation, immunity, sleep quality, and energy. That is…if you buy every product in their Qore line, which will likely run up a monthly bill in the hundreds.

Sounds like the exact same list that every other nutrition and wellness MLM product lays claim to.

METABOLIQ System

They claim that this product line is “the most research-backed weight loss system the world has ever seen”. If that’s the case, I’m not sure why they don’t link to a single study.

But outlandish claims are pretty much unavoidable when it comes to wellness MLMs.

The line uses amino acids to reduce body fat and build lean muscle.

PRIME System

This daily supplement is designed to heighten the body’s production of nitric oxide, thus improving blood flow, maintaining healthy blood pressure, and helping with sexual function. Apparently the product was developed over the course of 10 years of research “at a major University”, but they can’t name the university, and the company hasn’t even been around for 10 years.

SKINSHIFT System

SKINSHIFT is their line of skincare products, which they claim is “the most epic breakthrough in skin science in decades”. They claim the products are a customized skincare regimen built around your personal genetic code…not sure how on earth that work, but to their credit, the product has been featured on Good Morning America and in publications like GLAM and Woman’s World. [7]

Prices aren’t listed, but given the notoriously overpriced nature of nutritional MLMs, you can bet they aren’t cheap.

Opportunity

It costs $45 to join Qivana as a distributor, which is cheaper than average. However, they have monthly PV minimum requirements of at least 100 PV to remain eligible for compensation, which is a major pain. [8]

They also offer little to no training for new distributors, who are entering a highly competitive market (health and wellness) as it is.

With a binary compensation plan, Qivana offers six ways to earn money as a distributor: retail sales, quickstart bonus, team commissions, leadership bonus pool, car bonus, and mega bonus.

You earn the difference between wholesale cost and retail price on their products. The exact commission on this isn’t specified. [9]

Downline commissions get you 10% on your weaker pay leg, with unlimited depth. Team commission maxes out at $10,000 per week. (Don’t worry, you likely won’t get anywhere near that). [10]

Recap

The compensation plan isn’t bad – it’s right around the industry average.

But that means your earning potential is right around the industry average too, which is next to nothing.

Their products are nothing special in this niche. In fact, they seem to be even less backed by research and clinical studies and stuffed with more ridiculous claims than the usual, if that’s even possible.

I had high hopes for this company, but after further research, it’s pretty clear that they’re just another bottom-level network marketing start-up selling miracle plant pills.

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I’m not a Qivana hater, as I’ve shown throughout this review. But as far as income opportunities go, your time could be better spent.

If you like automated ways to build passive income, there are better ways.

(and you can trash those old MLM habits, too)

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